“Life is a learned skill, but instead of teaching it, our culture force-fills developing minds with long division and capital cities – until, at the end of the mandatory period of bondage we call school, we’re sent into the world knowing little about it.”

 Neil Strauss

What if you could wake up every day filled with excitement, clarity, purpose and deep gratitude for the life you’re living? What if you could heal the wounds of your past so that you were free to experience a life unbound by worldly expectations? What if you saw challenges as opportunities for growth and all your relationships were supportive, enriching and full of love?

Coaching is about getting from where you are to where you want to be. Coaches facilitate the journey inward. We teach what wasn’t – but probably should have been – taught in school; self love, introspection, emotional intelligence. While psychologists and counsellors hold space for you to delve into the patterns of your past, coaches help you craft an inspiring vision for your future.

Since my first coaching experience with the beautiful Heidi Rose in early 2015, I have been working with at least one (sometimes two) coaches at a time on everything from body image to branding. Right now I’m working with the amazing Jodie Matthews to radically transform my money mindset (and it’s blowing my freaking mind). 

“A healer isn’t someone you go to for healing, a healer is someone who triggers inside you the ability to heal yourself.”

Coaching isn’t about ‘fixing yourself’, it’s about acknowledging you have infinite potential and investing in someone to help you activate it. We all have blind spots – unconscious thought patterns that govern our behaviours – and sometimes we need an impartial third party to help us bring them to light. There is immeasurable power in having someone on your side who is just as invested in your success as you are. The most successful people in the world work 1:1 with coaches and mentors (Just ask Tony Robbins and Richard Branson) 

Coaches do not give you the answers, they hold space for you to find your own.

 Coaches ask the right questions. They encourage you to challenge the stories you tell yourself and the beliefs that no longer serve you. I’m not good enough, I’m bad with money, I can’t lose weight, I’m scared of commitment. They may choose to journey back with you to where those beliefs were first instilled, but their focus is on replacing them with new affirmations that are in alignment with who you want to be. 

“Life coaching was a way for me to figure out where I wanted to go, and have someone hold me accountable.”

Georgia, coaching client

So Why do I Need One? 

Coaching expands your ideas about what’s possible for you and your life. Coaches have a unique ability to see life without the limitations. When we look at the world, we don’t see labels and boxes, we see a realm of infinite possibility. While your whole life people have told you to be ‘more realistic’, a coach will encourage you to dream bigger. They will give you permission to envision your ‘best case scenario’ and then the tools and encouragement to make it a reality.

Coaches will call you on your excuses, they will hold you accountable to your highest potential. A great coach holds up a mirror to reflect back to you all the beauty, wisdom and light you possess, so you can use it to create the life you’ve always wanted to live.

Coaches help you find the message in the mess. When everything falls apart, a good coach will help you uncover the beauty in your breakdown. They will be there for you as you piece together all the fragments of your past and help you pave a new way forward. A coaching series is a homecoming. It’s a process of tuning out all the ‘noise’ and re-connecting to your inner voice.

My clients have goals like;

To be unapologetically myself

To love myself deeply and completely

To live in the present moment and be grateful for the little things

To live in alignment with my Truth 

“Through coaching, I have learnt to slow down, dwell less on the past, worry less about the future and focus instead on enjoying the here and now. I used to get so lost in self-destructive patterns, now I notice when it’s happening and know what to do to return to a peaceful state. Naturally, this has had a flow on affect both in my career and personal life, both of which are much richer.”


Emily, coaching client

Fast Track Your Evolution

Most of us have figured out that there’s no ‘end game’ to this life, but there are new levels of consciousness we can access and higher planes of existence we can inhabit. There is no limit to what you can achieve or how good you can feel and the sooner you start, the further you’ll go. 

If the same infinite potential exists inside all of us, then the only difference is if and how we bring it into the world. The people we admire most are the ones who have tapped into the infinite wellspring of energy and creativity, and are acting as channels for Divine inspiration to flow through them into the world. Coaching fast tracks our evolution by pin-pointing the areas in which we’re acting unconsciously. We are destined to repeat the patterns of our past unless we do something to change them.

“My coaching series has changed the way I see myself and my life ahead. I am able to make decisions with confidence, trust others and trust myself and I am more comfortable asking people for help and helping others in need.”

Josh, coaching client

Can’t I Do it By Myself?

You can spend thousands of dollars and years of your life reading every self help book, watching all the videos and going to every workshop you can find OR you can employ someone who has already done all that to pick out the information that is relevant to you. Let’s be honest, there is a lot out there. And with the demands of work, family and a social life, who has the time? Rather than getting super overwhelmed sifting through hundreds of theories, techniques and tools yourself, why not enlist the help of someone who can do it for you? As coaches, we LOVE combining ancient wisdom with new research to figure out what works and what doesn’t when it comes to personal development and living life on your terms. We have libraries worth of resources that we can prescribe to help you on your journey. As a result, you’re going to go further, in less time and with wayyyy more ease and grace.

“I had the realisation that I didn’t have to figure out everything out on my own. It can be daunting to open up to other people but it gives you access to a whole new world of support and encouragement.”

Maddy, coaching client


Is it worth the investment?

When it comes to your own growth and evolution, the more you invest, the more you get back. Fact. Real commitment is having skin in the game, it’s putting your money where your intentions are and fully declaring, “I am all in”. I used to have blocks around investing in myself financially, I’d put in the time and energy but not the mula. It’s funny looking back now because I had no problem dropping $200+ on a dress for a night out, but couldn’t bring myself to spend that on a coaching session or workshop. I was all, “What am I really getting out of it?”

“I would highly recommend Jae to anyone looking for coaching to achieve more from life. Prioritize yourself and make the investment. You will not regret it.”



Then in 2014 I got a message from my Grandma (who passed away three years before) and   spent every last cent in my account on a place in Marie Forleo’s B School. I didn’t know it at the time (I just knew it felt really exciting) but that was the first step to finding my passion and truly fulfilling my purpose on this earth. Since then, I have had no qualms about investing big bucks in personal development, intentionally of course, because I know I’m going to get it back tenfold. I am still reaping the rewards of all the money I’ve invested in myself over the years, and I can hand on my heart say I wouldn’t be where I am today without it.


“The purpose of a big investment never to buy a coach’s investment in me (that’s already a given). It is to get me deeply, truly invested in myself.”

Summer Engman, Why I Happily Pay My Life Coach the Big Bucks

I hope this has cleared up some of the misconceptions around coaching. In the next ten years having a life coach will be like having a dentist – everyone will have one. We’ll set new and exciting goals for each stage of our lives and then go in for regular tune ups. 

Ever thought about coaching with me (or even perhaps becoming a coach yourself?). I know you can feel your potential bubbling away inside you, I know you catch glimpses of how good it can really get. Ready to back yourself? Fill out the contact form here and let’s unleash that force for good on the world.

Can’t wait to meet you.

“If you’re thinking of undertaking a coaching series, go for it! Jae is one of those people you meet once in a lifetime – she gives out light and embodies positivity. Her love for her life path is so clear when you see the heart and the enthusiasm she puts into you. If you dive into a coaching series, Jae will dive with you, and I promise you won’t regret a minute of it.”

Courtenay, coaching client 

All my love,

Jae x

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