When I tell people I’m a life coach the first thing they ask me is, ‘How do you get into something like that?’ So today I wanted to elaborate on my journey; from quitting an internship at one of Australia’s largest TV network newsrooms, setting aside the degree I’d spent four years working for and, at 22, starting my own business as a speaker, writer and Certified life coach. If you have ever thought about coaching or blogging full time, this one’s for you!

My Story

I first realised I wanted to be a life coach when I was halfway through a journalism and political science degree. I always knew I wasn’t cut out for the 9-5. I hated the idea of a corporate hierarchy, ‘living for the week end’ and someone else determining how much my time and energy was worth. As I clarified my options by asking myself the hard questions, What kind of impact do I want to make? What does my dream life look like? Where do I see myself in ten years? I was continually guided to blogs, videos and online homes of women talking about health, relationships, spirituality and creating a life you love.

299C8292I remember feeling an overwhelming combination of excitement, clarity and euphoria when I stumbled upon a career that combined soul-fuelled speaking, heartfelt writing and transforming peoples lives in a tangible way. This is what I was put on this earth to do. 

Why do I do it?

Despite the fact that people told me I was crazy for giving up what looked like a one-track path to success, not knowing the first thing about starting a business and having spent tens of thousands of dollars and years of my life on a degree that was now – for all intents and purposes – useless, why did I decide to take the road less travelled?

Because I have a vision, of a world where everyone is making a living doing what they love. Where we all have the opportunity to use our innate gifts and natural abilities in a way that fulfils us and our purpose on this earth. That’s my idea of Utopia. 

Because I believe in the inherent goodness of humanity and that when people realise the infinite beauty, wisdom and light they possess they live more conscious and meaningful lives and in doing so, enrich the lives of their families, friends and communities. Because I believe that the way to heal the world, is by first healing ourselves. 

Because growing up, I saw too many people throw away their one precious life because they didn’t think they were worthy of going after what they really wanted.

Because we don’t need any more cogs in the capitalist machine. Entrepreneurship – solving problems for people in a sustainable, innovative and ethical way – is the way of the future. Using the incredible power of the internet to connect communities of like-minded individuals trading with one another in a fair and mutually beneficial environment is both a nod to our pre-industrial past and the key to a more prosperous economic and environmental future. 

Because issues like body image, self love and personal fulfilment might seem like ‘first world problems’ but they all contribute to the functioning of a peaceful and productive society. Global revolution starts within the hearts and minds of every individual and every wound healed and soul liberated elevates the collective consciousness of our planet. 

And, above all, because God lead me here. In His infinite wisdom, He wrote this purpose on my heart and buried within me all the strengths, gifts and talents I would need to fulfil it. Through lifetimes of learning I have been prepared for this incarnation – this time, place and this purpose.

Why coaching?

What I love about coaching is that it gives people the vocabulary to articulate their feelings and share their stories. It’s about guiding them through their own emotional landscape and helping them find names for the landmarks they find along the way. A lot of the time our early emotional education doesn’t extend far beyond ‘I feel happy, I feel sad, I feel angry’ and yet the complexity of human experience suggests those terms don’t even scratch the surface of what we go through on a daily basis. By offering a client the terminology and the space to express their desires, hopes and deepest fears, you are not only validating and attributing meaning to their experiences, you are facilitating connections with the desires and fears of others which in turn increases their sense of love and belonging. You are giving them the tools to paint their masterpiece. 

No, I’m not even going to talk about being able to work from home (or anywhere else in the world) in your yoga pants, networking events that feel like a magical reunion of kindred spirits or the group of cheerleaders that are there – virtually and in person – to support you on your journey. I’m not going to mention the joy of designing your career around your ideal lifestyle or having an outlet for your creativity and a platform to share your ideas. Because at the end of the day, this job isn’t about you at all. It’s about the people you serve. Coaching isn’t just another day job, it’s a calling. It requires every ounce of your mind, body and soul.

It means:

  • Honouring your Life as your greatest gift to the world. 
  • Doing your own work and showing up as your authentic self every single day so that you can set an example of what it means to live wholeheartedly. 
  • Sharing the most intimate parts of your story, if there is even the slightest chance they will offer comfort to someone in the middle of their mess. 
  • Reading self help books, blogs and magazines until the words “authentic” or “consciousness” makes you want to vomit, but reading anyway because you literally cannot quench your thirst for greater knowledge and deeper understanding. 
  • Hustling your buns off to build a business that serves your ideal clients.

Is Coaching for you?

“It makes me ecstatic to see other people answering the same calling that was placed on my heart because I know the world needs more coaches, healers and teachers who work from a place of love and service and for every person with a message, there are people who need to hear it.

Do you love helping people create change, discover their inner radiance and realise their potential? Are you constantly being thanked for listening to friends without judgement and offering them the space to be exactly who they are? Do you love everything growth and personal development and supporting others with gentle guidance, encouragement, and wisdom? More importantly, have you felt the pull on your heart that says, I could actually do this.

If you have ever thought about having a career that fulfils you and your purpose on this earth, with endless opportunities for growth and expansion and impacting peoples lives in a tangible way, then I have some amazing news…

The Beautiful You Coaching Academy has LIMITED PLACES left in their October program. After selling out both their February and May courses, this is your last chance to start your journey to becoming a coach this year.


There is no other organisation, school or college I would even consider after my experience with Beautiful You. Julie’s commitment and dedication to her students make her feel like more of a loving Matriarch than a CEO and the energy and passion she invests into every one of her students leaves you feeling not only supported, but deeply valued for what you have to offer.

BYCA061115_209It doesn’t matter if you don’t have experience or any idea how to start your own business, Julie and Team Beautiful are there to guide you every step of the way. If you put in the work, you will graduate with a clearly defined mission, an online home that is a true reflection of who you are and the difference you want to make and the skills and confidence you need to share your gifts with the world.

You will also join an epic lineup of bad-ass #girlbosses including Melissa Ambrosini, Rachel McDonald and Jade Mckenzie who are all BY grads and I can guarantee you will meet your soul sisters along the way. (Without having met either of us, Julie paired my coaching buddy Heidi Rose and I together for our training and it felt as though we had known each other forever. Twelve months later I was standing beside her at her incredible bohemian wedding to her dream-boat partner Mitch. It was a total match made in heaven)

BONUS! When you sign up to the Beautiful You Academy through my affiliate link, you receive a 12 week coaching series with me to help you kickstart your new career path and experience firsthand the life-changing power of the coaching process. 

You will also receive monthly one-on-one mentoring with me for the duration of the course; support, guidance and essential de-briefings to make sure you get the most out of your experience.

So what on earth are you waiting for?

If you have ever thought about coaching, this is your opportunity. The best advice I have ever been given is to start before you’re ready. No more waiting for the ‘right time’, or yet another sign from the Universe, it’s time to step up and make the difference you were born to make.

If you have any questions about the program, email me at info@jaeschaefer.com and I would be more than happy to set up a Skype date to discuss my experience and whether Beautiful You is right for you.

“You and your unique abilities have been made with the sole purpose of edging the human race one millimetre further along its path back to God. Don’t cheat us of your contribution, give us what you’ve got.”

Steven Pressfield

Feeling called to start your coaching journey? Click here to find out more about Beautiful You and then book a chat with me here: info@jaeschaefer.com

Can’t wait to hear from you!

All my love,

Jae x

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